Franprix stores are ideal living spaces and they offer city dwellers choice, quality products and innovative concepts. The brand, in constant evolution, reinvents convenience stores every day to meet customer needs. Present in many French urban areas, Franprix knows how to create trusting relationships with its customers thanks to a carefully-selected food offer, as well as extra-convenient services intended to simplify their lives.
Franprix is a brand specialised in convenience within cities. The new store concept, called Oxygène, embodies a new era for our brand. The concept was co-created with our franchised partners, placing convenience at the core of our strategy. Open towards the city and the expectations of our customers, it is articulated around two pillars: offer a new inspiring customer experience and a dynamic and efficient model for our franchisees.
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