Last Tuesday, Casino Group revealed on its social networks the first images of a gaming experience developed for its Club Leader Price customers in the virtual world of The Sandbox. This first demonstration gives proof of Casino group’s ambitions in the metaverse and the “web3”.
Last Tuesday, Casino Group revealed on its social networks the first images of a gaming experience developed for its Club Leader Price customers in the virtual world of The Sandbox. This first demonstration gives proof of Casino group’s ambitions in the metaverse and the “web3”.
Casino group has quickly positioned itself on various opportunities related to the blockchain technology, in a process of innovation and diversification. Its objective is to anticipate the changes in society and in consumer’s habits in order to adapt to customers’ needs and in particular to those yet to come. This includes being able to offer new experiences to consumers that are a crossbreed of physical and digital commerce and that contain entertainment, social and human interactions.
At the end of 2021, Casino Group approached The Sandbox to acquire plots on the platform. The Group’s project is concrete and will materialize next spring with a first gaming experience for its Club Leader Price customers.
“We started buying plots at the end of 2021, and we are carrying out several projects with the objective to offer a new customer experience […] The idea is to create value with these new virtual assets as we do with our real assets. — Nicolas Joly, General Manager of Casino Real Estate for the newspaper Les Echos dated February 16, 2020
Club Leader Price acts here as an “innovation laboratory” and will soon let its members test a new gaming experience around foodstuff. As they will progress in the game, players will earn vouchers or discounts to spend on the Club Leader Price e-commerce site or e-commerce application. The game has been developed in partnership with BEM Builders teams.
This gaming experience with Club Leader Price makes it possible to concretely illustrate the ambitions of Casino group in the metaverse. The objective will then be to develop even more ambitious and successful projects in the future, especially with other banners of the Group that are already working on the subject.
