Under the agreement, which extends the partnership set up in December 2021 between Gorillas and Casino Group, Frichti will be able to distribute national brand products and Monoprix brand products. These products will become available on the Frichti platform shortly, with delivery to consumers in a matter of minutes in the areas where Frichti currently operates.
Through the partnership, which follows Gorillas’ acquisition of French banner Frichti, Casino Group plans to strengthen the ties between Frichti, the French leader in quick commerce**, and Monoprix, the leader in home delivery in city centres.
As a result, Casino Group will become directly involved in Frichti’s value creation through its stake in the company’s capital. The strategic partnership is set to be finalised by the end of first-half 2022.
“This agreement takes the partnership between Casino Group and Gorillas to the next level and further illustrates our ambition to strengthen our omnichannel strategy. Thanks to our partnership, customers shopping with Frichti and Gorillas will now be able to have Monoprix products delivered to them in record time” — Jean-Charles Naouri, Chairman and Chief Executive Officer of Casino Group.
