Committed since April 2024 to its financial, managerial and organisational restructuring plan, the Group is now entering a new phase for its recovery and development.
Entitled “Renouveau 2028”, aimed at becoming the best of brands in convenience retailing. Its aim is to restore Casino Group to profitable and sustainable growth and will be applicable to each of its brands.
Today we are entering a new phase in the Group’s transformation. Along with our franchisees and brands, our goal is to reinvent convenience retailing in order to meet new consumer expectations: the right product and the right service at the right time, close to where you live, through pleasant and attentive interactions, at prices suited to everyone’s means. That is why the Group will be focusing on three key markets: day-to-day food shopping, Quick Meal Solutions and new everyday services. Thanks to our unique geographic coverage and the commitment of our teams, we are building a new model of convenience retailing attuned to the ever-changing societal trends.
Five strategic drivers to return to profitable and sustainable growth
To pursue its transformation, Casino Group will be relying on five strategic drivers, centred on listening and maintaining open dialogue with its customers, franchisees, suppliers, partners and, of course, its employees.
- The strength of our brands;
- Our culture of service;
- Our power as a group;
- The energy of our people;
- Our societal and environmental values.
New Casino’s positioning fits into a growing market which is rising to meet consumers’ demanding expectations. The Group is aiming to achieve break-even free cash flow before financial expenses and dividends by 2026. It will invest about €1.2bn over the next four years to achieve a gross merchandise volume of c. €15bn in 2028, representing a compound average annual growth rate of +3.7% over the period 2024-2028.
