The e-commerce activities of the Group are taking a new step with the launch of three new websites under the Cdiscount brand in Thailand, Vietnam and Colombia.
Relying on the expertise, know-how and knowledge of the e-commerce market gained through its brand Cdiscount, leader in France, Casino Group has decided to launch three new websites under the Cdiscount brand in partnership with its subsidiaries Big C in Thailand and Vietnam and Exito in Colombia.
These activities will complement the existing websites of its international subsidiaries and will thus allow to eventually build a strong position in markets where e-commerce is initiating its growth.
These websites will also rely on the know-how and networks of local banners leaders in their markets, Big C in Thailand and Vietnam and Exito in Colombia, and capitalize on the expertise that made the success of Cdiscount in France :
- a purchasing power allowing to offer a wide range of products (technical products, computers, phones, home appliances, homeware, toys, baby products, fashion and beauty…) at the best prices,
- a dense network of stores allowing a multichannel approach,
- a marketing adapted to local specificities.
For over 10 years, Cdiscount, the leader of e-commerce in France with a business volume of € 1.6 billion (including marketplace), has successfully deployed its multichannel approach and an innovative business model that offers the cheapest prices on the market. This business model relies upon :
- a broad and diversified offer together with a marketplace which successfully extends the product assortment of the website with offers from merchant partners. This activity now represents 16% of its business volume, 5.5 million offers and 2,800 sellers,
- new services such as the payment in stores and mobile applications and websites,
- a distribution network of more than 14,000 pick-up points.
ANALYST AND INVESTOR CONTACTS
Régine GAGGIOLI – Tel : +33 (0)1 53 65 64 17
rgaggioli@groupe-casino.fr
or
+33 (0)1 53 65 64 18
IR_Casino@groupe-casino.fr
Group external communication department
press contacts
Aziza BOUSTER
Tel : +33 (0)1 53 65 24 78
Mob : +33 (0)6 08 54 28 75
abouster@groupe-casino.fr
