France’s leading e-retailer Cdiscount has partnered with Haier to engineer its first tablet under the Cdisplay name. Haier, which seeks to become one of the five leading tablet makers in France and the rest of Europe within the next three years, has lent its technological expertise to Cdiscount on this project.
Cdisplay brings to market affordable connected products that are built to a guaranteed high-quality standard. The Cdisplay tablet will be launched on the Cdiscount website on 4 September 2014 at the unbeatable low price of €49.99, including tax.
Packed with technology, the Cdisplay tablet incorporates the latest technical innovations, including a quad core processor, a 7-inch IPS display and the latest version of the Android operating system, Android 4.4 Kit Kat. Its meticulously crafted design features an ultra-thin protective case.
Cdisplay has received Google certification, which means it can onboard all of the solutions developed by Google.
Customers can link directly to their Cdiscount account from their Cdisplay tablet to facilitate their future online purchases. In addition, Cdisplay users are notified on a priority basis of exceptional Cdiscount promotions such as flash sales and exclusive offers.
Lastly, Cdisplay owners are provided access to free e-books, applications and other digital content.
A win-win technological partnership
With this new partnership, Haier is demonstrating its technological expertise through its end-to-end management of the tablet engineering process, from manufacturing to software integration to design, and through its ability to adapt and develop customised products in response to a very specific need.
“We were looking for a partner that could support us during the strategic launch of our new overall concept based on a high-quality tablet,” said Stéphane Belloc, Purchasing Director, High Tech, Household Appliances and Private Labels for Cdiscount. “Haier is a globally recognised household appliances brand that has recently made inroads into the tablet market with reliable products of superior quality. They knew just how to meet our specifications.”
Through this new partnership, Haier is moving closer to its medium-term objective of becoming a benchmark player in the tablet market. “We are very proud to have been chosen by Cdiscount, France’s number one e-retailer, to develop its Cdisplay tablet, which is able to integrate all the website’s applications,” said René Aubertin, CEO Europe for Haier. ”More than just a product, Cdisplay represents a new way for consumers to use their tablet. That’s why we paid special attention to its design and level of quality. Our constant commitment to R&D enables us to satisfy our customers more effectively, with products that always offer more technical and marketing innovations. The new partnership agreement highlights once again our growing presence in the tablet market, which we assertively entered in May 2013.”
For more information on Cdisplay, visit :
www.cdisplay.com and www.haier.com/fr